What is Tumblr?
|The Best of Tumblr Facebook page|
How Universities Are Already Using Tumblr
|Brenau presence on Tumblr|
Many colleges and universities have already taken the plunge into the world of Tumblr. Some successfully while others are left with tumbleweeds blowing through their rarely used accounts. Even if you don't have a main page, you may not realize that your university's name is already in the world of Tumblr. All sorts of student organizations are probably already utilizing Tumblr in the name of your university. And that's great; you don't have to lift a finger to get your organization's name onto Tumblr. There is a flip-side to that in the form of mocking/venting pages but you can't control the Internet and trying to do so only looks worse on you. So, don't worry about that; just think positively!
The great examples of universities utilizing Tumblr include frequent posts and an ongoing conversation and photos that are worth reblogging.
Reblog-worthy posts usually include recognizable campus shots or shots with students in recognizable places.
|Learning to Survive College Tumblr blog|
Effectively Use Tumblr
You shouldn't jump into creating a main university page. You should meet with all departments involved in these types of decisions at your university and see what their take on it is. It all goes back to the beginning of this post: is Tumblr something your social media department is willing to take on?